Selling Change

Change comes at a cost: it makes people uncomfortable. In the previous post, you can see all of the many excuses we come up with when faced with change. Many of us understand that change is essential to remain competitive in today’s world, but it doesn’t make it easy. You’ll face unexpected obstacles. You’ll likely be met with resistance and skepticism. The key to getting the skeptics onboard is how you sell your ideas. But convincing people that change is good for them isn’t easy. Forbes contributing writer Glenn Llopis offers advice on the five most effective ways to sell change.