How would you assess your organization’s culture? Why should you care?

Consider this. Research show that companies that consistently focused on building strong values‐driven cultures over a period of several decades outperformed companies that did not by a factor of six, and outperformed the general stock market by a factor of fifteen.

So, what are the values, norms, beliefs, language and symbols informing your company’s culture? And how can you change them to make it more fun?

Hint: It starts with awareness.