Email Introductions

One of the most common uses for email among professionals is to broker important business introductions. It’s a highly effective practice, if it’s done thoughtfully.

We’ve all read about the perils of careless email habits. From voluminous messages (seldom read), to emails with no apparent point; no advising, no call to action, no relevant information, to no clear recipient, or overuse of ‘reply all’. The list goes on.

Email introductions, especially high level professional introductions, call for a heightened sensitivity and awareness, if we’re to expect results. Understanding how to make it easy for both the introducer and the recipient is key. Getting this practice right could have a huge impact on building your business pipeline.

Forbes’ Bruce Upbin shares his insights today on “The Art OfThe Email Introduction.”