Bringing art to the people

Think you’ve seen some creative ways to market the arts? Well, here’s one that will make you smile.

When the Rijksmuseum in Holland set out to boost attendance, they decided to do so by bringing art to the people. They chose a 1642 Rembrandt painting called the “Guards of the Night”….and brought to life the characters in it.

And, they chose a busy mall to stage this.